How to Spot and Stop Phishing Attacks: A Guide for Small Businesses


How to Spot and Stop Phishing Attacks: A Guide for Small Businesses
Phishing attacks are a growing threat to small businesses, often leading to financial loss, data breaches, and reputational damage. By recognizing the signs of phishing and implementing proactive defenses, businesses can significantly reduce their risk. Here’s a practical guide to spotting and stopping these attacks.
Did You Know?
- 95% of cybersecurity breaches affecting small businesses stem from human error
- 1 in 323 emails sent to small businesses is malicious
- Employees at small businesses face 350% more social engineering attacks (like phishing) than those at larger enterprises
How to Spot Phishing Attacks
Phishing emails often use psychological manipulation and technical tricks to deceive recipients. Key red flags include:

Common Phishing Email Examples
- Fake Invoice Scams: Attackers send fraudulent invoices that appear legitimate, tricking recipients into making payments.
- Delivery Status or Shipping Confirmation Scams: Phishing emails mimic shipping companies, prompting users to click on malicious links under the guise of tracking packages.
- Urgent Boss Requests: Cybercriminals impersonate executives, pressuring employees into making quick decisions, often involving financial transactions.
- Account Verification Scams: Emails claim to be from trusted organizations, requesting users to verify account details, leading to credential theft.
- Tax Season Scams: During tax periods, attackers pose as tax authorities, seeking sensitive information or payments from individuals and businesses.
- COVID or Pandemic-Related Scams: Exploiting health crises, these scams involve fake updates or policies to deceive recipients into revealing personal data.
- Promotion or Discount Code Scams: Phishing emails offer enticing deals or discounts, luring users to malicious sites to steal information.
- Shared Document Scams: Attackers send links to supposed shared documents, leading to fake login pages that capture user credentials.
- Social Media Account Lockout Scams: Phishing attempts targeting social media users with fake account suspension notices to harvest login details.
- Reward Survey Scams: Emails promise rewards for completing surveys, directing users to malicious sites designed to collect personal information.
- Micro-Donation Scams: Attackers request small charitable donations, exploiting goodwill to gather financial details.
- Executive Travel Itinerary Scams: Phishing emails targeting executives with fake travel updates to access sensitive information.
Phishing attacks are evolving, with 83% of businesses experiencing phishing attempts in the past year. Cybercriminals increasingly use AI-generated emails to mimic real messages, making scams harder to detect. Small businesses, with fewer IT resources, are especially vulnerable. Phishing is no longer just about emails; In 2021, 76% of businesses were targeted by smishing attacks (SMS phishing), targeting employees via text messages. Staying vigilant and training staff to recognize these tactics is crucial to reducing risk.
*Visit Keepnetlabs.com for a comprehensive list of phishing email examples
Phishing in Action: A Small Business Scenario
It’s a busy Monday morning at Willow & Co. Accounting, a small financial firm. Sarah, the office manager, is sorting through her inbox when she spots an email from what appears to be their bank. The subject line reads: “Urgent: Security Verification Required for Your Business Account.”
The email looks official—complete with the bank’s logo and professional formatting. It warns that unusual activity has been detected, and Sarah must confirm account details within 24 hours to prevent a temporary freeze. There’s even a link labeled “Verify Now.”
Without thinking twice, Sarah clicks the link, which takes her to a near-identical login page for the bank. She enters her credentials and submits the form. Nothing happens. Confused, she closes the window—unaware that she just handed cybercriminals access to the company’s financial accounts.
Within hours, fraudulent transactions start appearing. By the time the real bank flags the suspicious activity, thousands of dollars are gone. This is how a single phishing email can cripple a small business in minutes.
How to Prevent Phishing Attacks
Protecting your business requires a mix of employee training and technical safeguards:
- Train Employees Regularly
- Teach staff to recognize phishing signs and report suspicious emails. Simulated phishing exercises can reinforce vigilance.
- Deploy Email Security Tools
- Use spam filters and email authentication protocols (e.g., DMARC) to block malicious messages. Tools like external sender warnings in Outlook or Gmail add visibility.
- Enable Multi-Factor Authentication (MFA)
- MFA adds a critical layer of security, requiring a second verification step (e.g., a mobile app code) even if passwords are compromised.
- Keep Software Updated
- Ensure all systems, browsers, and antivirus tools are patched to defend against emerging threats.
- Verify Requests Independently
- If an email asks for sensitive actions (e.g., wire transfers), confirm via a trusted phone number or in-person conversation.
What to Do If You’re Targeted
- Disconnect and Report: If a phishing link is clicked, disconnect the device from the internet to halt data theft. Report the incident to your IT team or authorities like CISA ([email protected]).
- Change Credentials: Immediately update passwords for compromised accounts and enable MFA.
- Monitor Accounts: Check bank statements and online accounts for unauthorized activity.

Utilize an Emergency Contact Card
An Emergency IT Contact Card is an in expensive quick-reference guide that provides essential IT support contacts and critical service information for businesses. It helps employees respond swiftly to technical issues by clearly listing who to contact and what steps to take in case of IT emergencies.Phishing Attacks: Small vs. Large Businesses
Small Businesses:
- Simple, broad-scale tactics dominate, such as fake invoices, password reset requests, or impersonating trusted brands like PayPal.
- Attackers exploit gaps in employee training and reliance on free, consumer-grade security tools.
Large Corporations:
- Highly tailored campaigns leverage insider knowledge (e.g., CEO fraud, vendor impersonation) or exploit vulnerabilities in third-party suppliers.
- Multi-channel attacks (email, SMS, social media) and advanced persistent threats (APTs) are common, requiring defenders to counter layered social engineering.
Ready to Protect Your Business from Phishing Attacks?
At RockIT Solutions, we understand that cybersecurity threats like phishing pose significant risks to your business operations and data security. That’s why we offer comprehensive IT security services to defend your systems against increasingly sophisticated phishing attempts.
Contact RockIT Solutions today and see how we can help you achieve peace of mind with robust phishing protection!
Call 904-429-5104
Key Takeaways:
- Phishing attacks are a growing threat, targeting businesses of all sizes with increasingly sophisticated techniques.
- The cost of a successful phishing attack extends beyond immediate financial loss to include data breaches and long-term reputational damage.
- Proactive security measures combining employee education and technical safeguards are essential to prevent successful phishing attempts.